GROHE SHOWROOM & OFFICE
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Mission of showroom design plan
AfA Design has proposed a design plan aligning with the Grohe brand by adding sophisticated showroom interior with impressive and unique visual components.
The story of showroom design isn’t imposed by neither investor nor the architecture consultant. The final plan will get mutual agreement of both parties when …?
For an architect, it is to create something that fascinates and appeals to Grohe’s customers. We need understand the feelings of corporate clients. We must capture their purchase decision-making process, and then summarize and convert it into the design plan. The mission of showroom design is to create a work for profitable business.
For the investor, their sole privilege is to set a budget and accommodate to the needs of majority customers.
AfA Design and Grohe finally come to a common voice satisfying Grohe’s requirements and budget. Details of their showroom are below
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EXPERIENCE THE MATERIALS IN THE GROHE SHOWROOM SPACE
Inspired by pure waterfalls in nature, AFA Design creates a new experience for Grohe’s customers while visiting the latest “Rain shower – F series” product. Customers will be able to see and touch directly the products while seating and discussing about them, making decision and certainly enjoying the space.
Contrary to the diversity of other stands, here the 5 senses of customers are relaxed by the purified atmosphere with scenery and sound as of lost in natural caves. This is signature highlight for the entire showroom.
DESIGN OF WAVY CEILING
In other exhibition spaces, the ceiling design is to create a feeling of unique creativity. It is an experience revolution against square stands, and the decoration wall by the Grohe’s style. This concept of ceiling design is inspired by the flow of water creating more flexible space.
AfA Design understands that any investment counts. Investing in showroom is to boost sales and create a great impression to their customers. This design has delivered excellent message about the Grohe brand as a professional supplier of luxury bathroom and kitchen materials and appliances, and has an innovative and impressive showroom space.
