Construction of a brand identity office -help businesses adapt to young creative workers of the twenty-first century. If corporate image is humanized, the businesses of the 21st century are generation Z enterprises. Correspondingly, we have to the business and its human resources at that time. And the age of Generation Z, young, dynamic and creative human resources, requires an office with bold personalities and creativity. It is the money for the identity trend of office construction.

Here, AfA Design will bring businesses the most comprehensive perspective on this extremely new trend of office building in Vietnam.


Why the brand's identity office has been chosen as the Z-generation office

The Z generation is expected to make up 33% of the global population by 2020. According to Monster's psychological and to behavioral research, Generation Z tends to show its own personality and to be very independent. This has a very strong connection with the businesses they work with. Of this trait, they also like to be in a company with a distinctive and strong brand personality. But it's the best way to communicate this through desktop space. As a result, the concept of a brand identity office becomes more popular, even with small businesses around the world investing in identity in their offices.

What is the construction of a brand identity office?

The brand awareness begins with the use of the same color and logo in the decoration of the office. But the brand's identity office is not that simple. The office is now the place to convey the corporate culture. It is not only in slogans, but also integrated into the decoration and decoration.

For example, open workplaces emphasize a company's interest in collaboration and communication. Recent trends in integrated technology show that a company is advancing and advancing over time. The walls and partitions in glass reflect an open and transparent culture. Companies can use their uniqueness to make artistic or decorate their brands and achievements.

You can learn more about this trend thanks to the Gold Sun brand's identity office construction project. One of the prominent projects of a brand identity office in Vietnam.

OFFICE DESIGN AND FIT OUT

AFA Design - Office design according to brand identity, creative office, creation of green spaces with many experiences. Brings new solutions for space and materials to optimize the cost, time...