Agribank Office - Hong Ha Branch
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Agribank is the largest commercial bank in Vietnam by total assets, belongs to a special class of state-owned enterprises, wishes to have a workspace beyond the office, a new and creative space.
Agribank - Hong Ha branch came to AfA Design with the desire to have a completely new and modern working space towards customers. The question for us is which image will represent the modern and innovative Agribank, but still carry the traditional brand features of the Agricultural Bank?
STEP DRAWING DESIGN IDEAS
Wet rice civilization has existed in our country since 4000 years ago, the image of a grain of rice is a familiar image for thousands of generations to Vietnamese farmers. The image of rice is also an image associated with the agricultural bank logo for more than 30 years, AfA Design has been inspired by these distinctive images to develop the design for the Agribank project Hong Ha branch.
A grain of rice, a grain of rice is a simple image, with high generalization, it is also close to the image of a kite in the blue sky, rice grain is also a symbol of prosperity and prosperity. AfA Design's architects have stylized the generalization of the image of a grain of rice into a ceiling light of different sizes, that image is also shown throughout the spaces, desks, wall decor, glass decals… creating a lively, changing but homogeneous whole, creating an Agribank office that is both modern and retains its inherent tradition. |
TRADITIONAL AND MODERN SPACE BALANCE
With Agribank's core value orientation centered on customers, we have proposed adding new functional spaces to improve convenience and convenience such as adding a customer segmentation consulting counter at the reception door. In order to help customers access services faster, adding an Ebank area to help customers experience the electronic banking system, a waiting area arranged in a central location with amenities such as a hotel lobby, with desks and counters. cafe, can sit to work or listen to advice on banking services, special customers are served separately in the VIP living room. Even the very small needs of customers such as phone charging area, pocket space when transacting at the counter are also designed with care.
OPEN WORKING SPACE, BY BRAND IDENTIFICATION.
If before, Agribank Hong Ha in particular and the entire Agribank system in general had a boring, monotonous, mechanically molded shade. Now, under the hands of architect AfA Design, a comfortable working space filled with natural light has been created. AfA Design has used images that are familiar to Agribank employees, stylized into a combination of lights placed in the center of the ceiling, the company logo is boldly printed on the vertical wall and spreads out into the contrasting workspace wood and carpet, providing a sense of pervasiveness and non-stop movement.
With the idea of a new and harmonious workspace, AFA Design believes that this is an extremely attractive working environment to attract and retain global talents in the increasingly high-quality human resource competition. be as fierce as it is today. And if you are in need of building a workspace with your own style, identity, and breakthrough, then Agribank is definitely a testament to this remarkable change.
AfA Design is a brand specializing in the design and construction of office furniture, we want to create workspaces for customers to experience emotions, each project we design is different, almost nothing. repeat. Agribank is a project that brings us a lot of excitement when designing, because banking is a specific field and Agribank is a bank with a long-standing brand name, so the design has kept the tradition of the same. The move towards modern banking is a challenge.
